La publicidad ya no es lo que era

Conferencia de La Ballena que va Llena: miércoles, 21 de enero, 19.00 h.

Storytelling, marketing de contenidos, interactividad, marketing experiencial… son solo algunas de las tendencias que se observan en las estrategias de comunicación de las marcas en los últimos años.

Unas tendencias que no están limitadas a los grandes anunciantes, como ocurría con la publicidad tradicional, sino que son accesibles a pequeñas y grandes marcas. Nuevas formas de comunicarse con los públicos que han demostrado su efectividad a la hora de establecer vínculos marca-cliente.

Conocerlas y explorar las posibilidades que pueden ofrecer a empresas de distintos tipos y tamaños es el objetivo de este encuentro.

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